Problem Analysis (Goal & Impediments)
Goal
The most important two things of improving revenue of Cunard Line, Ltd is increasing rate of cruises’ seats occupancy and rate of passengers who paid full list price.. Like the airline industry no matter how many passengers get on board, the variable cost is low and the most part of cost is fixed. As a result Cunrad should focus on those two things.
Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
composed with that 4 brands.
There are so much more other reasons we picked Indonesia and Amore Pacific in many ways, and we are going to explain them in the next parts.
2. Company Analysis - Amore Pacific
■ Company Introduction
Global company providing total care for the beauty and health of customers
1945. established Pacific Chemical Industry
1964. released Amore brand
Beatrice as a subordinate
“But no worries. We women always cover you men’s shortcomings. When you men are down we put lipstick on and pretty ourselves up for you. When you can’t keep the horde out of the moat we accommodate them with a smile.” (p.163)
But Vic was too busy watching the bow where Beatrice stood on one leg with her arms out as a mascot for Vic. (p.60)
Su
2. The introduction of movie Frost VS Nixon
This movie is a true story of interview about the U.S ex-president Nixon. As you can see the name of this movie, this movie is about interview between the ex-president who wanted to come back the politic ground and TV MC David Frost who is past his peak and wanted to come back New York broadcasting field. These two people wanted to realize their hope
Phytosanitary Measures(SPS)', 'technical barriers to trade(TBT)', customs inspection etc.
Analysis of FTA
: A. Comparative advantage
Comparative advantage
Korea strong in automobiles, electronics, textiles
Japan strong in automobiles, electronics, general machinery
Relative comparative advantage
Korea in agriculture, electronics, textiles
Japan in automobiles, general machinery,
They live in large, urban, and coastal cities
Their lifestyle is very active and social
They seek exclusivity. They want access to
exclusive, premium - brands and tend to be attracted to “high quality” products.
Price - Not expensive, but reasonable
Product - A collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buye
Mission: Being the world’s best quick-service restaurant
Well-being trend
Intense competition in fast food chains
Increased competition in local food outlets
Anti-American sentiment
Concerns about ‘mad cow disease’
Happy Meal with toys
Play Place for children
Aggressive price strategy aimed at teenagers
Wi-Fi available in Mumbai, India
How to solve su